South Carolina - 2019 Market Overview

January 7, 2020


South Carolina’s beaches are a summertime tourist destination. Peak occupancy occurs in July and sharply decreases after the summer months as the weather cools. The average length of stay for vacation rentals in 2019 did not change from 2018. The average booking window increased slightly over 2018, unlike many other destinations. Overall, the region’s occupancy rate decreased and the average daily rate increased versus last year. Year over year changes in RevPAR varied by submarket: RevPAR increased for Hilton Head Island and North Myrtle Beach but decreased for Charleston and Myrtle Beach.

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