COVID-19 Impact on Adjusted Paid Occupancy by State/Season

March 26, 2020

Adjusted Paid Occupancy rates during March and April are lower than last year around the country. States with popular spring break destinations have been hit especially hard: Hawaii (-22%), Florida (-17%), and Tennessee (-16%) saw the biggest decreases. However, (as of 3/25) the Adjusted Paid Occupancy rate in July and August is pacing only slightly behind last year for most states. As bookings slow dramatically, the gap between summer rates may widen. The biggest factors remain unknown - how long will the pandemic last? And, if destinations are open by July, will travelers have the confidence and financial ability to book last-minute summer vacations? 

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