Last-Minute Vacation Rental Bookings Jumped when Northwest Florida Reopened
Vacation rentals in Northeast Florida (Escambia, Santa Rosa, Okaloosa, Walton, Gulf, Franklin, and Bay Counties) were allowed to reopen on May 19, 2020, just in time for Memorial Day weekend. Potential visitors responded with enthusiasm and twice
Southeast markets are recovering, but there is a long way to go
The adjusted paid and owner occupancy rate is the number of nights filled per nights available, removing nights held for maintenance. In the context of the COVID-19 pandemic, a 2020 adjusted paid and owner occupancy rate that is similar to 2019 is
Vacation Rental Markets in Southeast States Rebounding Faster than West Coast States
Across the United States, individual states are in charge of creating their reopening policies. As a result, some regions are reopening at faster paces than others. States on the east coast have started re-opening before states along the west
U.S. Bookings & Cancellations: Stays Within 30 days of Booking Less Likely to be Canceled
In a normal year, the cancellation rate for vacation rental bookings hovers between 15% and 20%. This spring, 70% to 80% of April stays across the U.S. were canceled due to COVID-19. The number of cancellations per day peaked in mid-March as
Baldwin County, AL Outperforming Walton County, FL Since Reopening After COVID-19 Shutdown
Walton County, FL and Baldwin County, AL are two beach destinations that have similar weather and are relatively close geographically. Although Alabama has re-opened since their initial COVID-19 related shutdown, Florida has not - their differing
Custom Unit Groups: Getting the most out of your data
With Key Data Dashboard, property managers are able to track, analyze, and create action plans with their data in many different ways. With filtering abilities, you can view almost all reports filtered by preset selections such as bedroom size,
Arrivals Within 30 Days rise as some Outer Banks Counties Announce Plans to Reopen
The Outer Banks of North Carolina are usually a destination where renters book their stays far in advance; in 2019, the region’s average booking window was 153 days. On May 6, officials announced that Currituck, Dare, and Hyde counties will
Revenue Management Strategy: The Basics
Everyone follows a little different path when it comes to developing and setting their revenue management strategies. However, in this quick article we’ll discuss some of the basics that will set you up for success. Follow each of these three
The Impact of the COVID-19 Pandemic on Bookings, ADR, and Occupancy
With the COVID-19 virus affecting global systems at an unprecedented rate, it has proven difficult for leaders to project the future of any industry. Key Data has been tracking a few Key Performance Indicators (KPIs) to measure the impact of the